LEON TAYLOR - Founder and President
Leon is Adeki's Founder and President. He also invented the world's most difficult dive!
Leon represented Great Britain at three Olympics and was a member of the GB team for 16 years winning medals at all major international championships. In the diving events at the 2004 Summer Olympics in Athens, he won the Silver medal in the men's synchronised 10-metre platform, with partner Peter Waterfield. It was Britain's first Olympic diving medal since Brian Phelps in 1960.
Leon retired following injuries going on to work as a yoga teacher, public speaker, presenter, conference host, BBC commentator and mentor to members of the British diving team. In 2010, he published a book on the subject of mentoring: MENTOR - The most important role you were never trained for. His famous TED talk 'How to Manage Your Mental Health' has been viewed over half a million times.
ADRIAN WEBB - Chairman
Adrian is Adeki's Chairman and main backer. He retired from a 30 year career in marketing and communications roles for companies including esure, Direct Line and Virgin to serve as a Non-Executive Director at Gocompare.com plc and Chairman of LAB, one of the UK's leading neuromarketing agencies. He is a backer - and served for two years as a director - of Gas Tag Ltd, the safety tech company who won the Lloyds Bank National Business Award for New Business of the Year in 2018. He is also a founder of arts platform, the Floor.com and a director of the health tech company, Brushlink.
When not working, he plays in a jazz band and is President of Redhill Cycling Club.
KIERAN BLAY - Director
Kieran is Adeki's Director in charge of day-to-day operations . He specialises in the application of Heart Rate Variability (HRV) in performance settings and manages all of our relationship and technical functions.
Kieran is a qualified cycling and fitness coach, with certificates in HRV training from Heart Math, First Beat and Elite HRV and has trained in the use of HEG technology for addressing attention disorders. Prior to Adeki, Kieran enjoyed a long career in Formula One and motorsport while also competing up to a national level as a racing cyclist. He still cycles for the top domestic racing team, TAAP Cervelo
AGNIESZKA ZBIERANSKA - Head of Psychology
Agnieszka is our Head of Psychology working in an advisory and project capacity. She has a degree from Oxford, an MSc from St Andrews in Psychology and extensive industry experience in behavioural and business psychology. Her role at Adeki is to ensure our psychological and behavioural solutions are both scientifically robust and practically applicable.
Formerly, she has worked as a Behavioural Science Researcher at London School of Economics and as a Business Psychologist & Psychometrician with corporate clients such as PwC, KPMG, Cisco, and Samsung helping them to apply technology to make impartial, data-driven decisions in recruitment and employee development strategies. Her passion for making the world a happier and healthier place also led her to obtain internationally accredited qualifications in Life Coaching, NLP and... yoga. In her spare time, she works as a coach and mentor with small groups and individuals to help them to fulfil their life potential.
MARYKA SENNEMA - Head of Exercise Science
Maryka is our Head of Exercise Science. A recent graduate of St. Mary’s University with a Master of Science in Applied Sport and Exercise Physiology, she brings scientific rigour and academic insight to the Adeki team. Her exceptional achievements as an athlete have helped her develop a critical eye for the application of theoretical constructs in the real world.
Canadian-born and raised, Maryka moved to Europe in 2005 cutting her teeth as a road cyclist in Holland before moving to the UK in 2008. After competing in ice hockey, softball and swimming as a teenager, she took up triathlon culminating in an Ironman age group win and an appearance at the Kona World Championships in 2009. Since concentrating on cycling, she has been British National Hill Climb champion three times and a national age group criterium and road race champion. In 2019, she came out of “retirement” to become the 40-44 national age group cyclocross champion.
MAX WIGGINS - Head of Neuroscience
Max works in an advisory capacity as Adeki's Head of Neuroscience. He studied Psychology at Nottingham University before going on to attain a Master of Science at Birmingham University in Cognitive Neuroscience, focusing on the formation of memory in the brain. He works as a neuro-marketing expert within one of the UK's leading marketing groups specialising in the use of psychology, neuroscience techniques, nudge theory and behavioural economics in digital applications.
Max is a member of the British Association for Cognitive Neuroscience. He is a qualified tennis coach and once worked as a magician in his spare time.
DANIEL KROKOU - Human Potential Coach
Daniel is one of our Human Potential Coaches. He specialises in helping individuals reach their full potential during their personal development journey. A qualified holistic lifestyle coach, personal trainer and performance life coach, with certificates in HRV from First Beat and previous experience with Mitochondrial Therapy.
Previously a lead trainer employing HEG neurofeedback for sporting, academic and performance improvements, Daniel also enjoyed a fruitful career in Health Club management and Coaching. He has also worked with children who have social, emotional and mental health difficulties.
When not learning or working, Daniel can often be found supporting his football team, Tottenham Hotspur or spending time with his young family.
ALESSIA MELLI - Business Manager
Alessia joined the Adeki team with decades of experience as a Business Manager supporting teams across a number of sectors - from digital start-ups to FTSE250 firms including esure, Gocompare and Fidelity. Alessia combines exceptional organisational skills with commercial edge and a uniquely versatile approach that has enabled her to significantly contribute to the strategic and tactical growth of teams she has worked with. In her early years, she won a prestigious national award as the best PA in Britain. Since then, she has grown through Executive Assistant roles to become an in-demand Business Manager.
Alessia started her own fitness journey in 2014 and transformed her life in the process. Her involvement with Adeki combines both her professional and personal interests.
HALL OF FAME
Below are some achievements from key Adeki members captured in images and videos...
Leon Taylor’s Tedx talk on managing your mental health has been viewed over 365,000 times.
In 2014, Maryka Sennema became National Hill Climb champion for the second year running on the 1,200 yard ascent of Pea Royd Lane in Stocksbridge.
Leon Taylor pulling out an incredible dive in Athens 2004 during the Olympic prelims.